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06 NOV 2017
06 NOV 2017
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EN DIRECTO DESDE GSMA MOBILE 360 LATIN AMERICA, BOGOTÁ . El director de servicios financieros en el móvil deMillicomha asegurado que el dinero en efectivo sigue siendo dominante, pese a que el producto Tigo Money de su empresa ya cuenta con cuatro millones de usuarios inscritos en la región.

Ronald Alvarenga afirma que lagente prefiere poder tocar el dinero con sus manos y que la manera de superar esa preferencia es informarles sobre las ventajas de los servicios de dinero en el móvil, especialmente la sencillez de los mismos. También ha destacado la importancia de colaborar con el sector bancario tradicional para “formar parte del ecosistema y los flujos monetarios existentes”.

Aúnasí, la empresa prevé transportar este año 2.700 millones de dólares y 133 millones de transacciones mediante su servicio de dinero en el móvil, lo que indica el volumen de la oportunidad en la región.

Alix Murphy, director de alianzas móviles deWorldRemit, preguntada sobre la situación del dinero móvil en América Latina en una escala de cero a diez, ha preferido ser diplomática y ponerle una nota de cinco, porque si bien se está produciendo una adopción creciente de estos servicios, aún no está a la altura de regiones como Asia y África, donde hay gobiernos que han hecho del dinero móvil un pilar fundamental de la inclusión financiera.

Comentando la posición deAlvaredasobre la necesidad de educar a los ciudadanos, Murphy opina que los consumidores pronto se darán cuenta de que pueden ahorrar tiempo y dinero en lugar de desplazarse a lugares lejanos para visitar la tienda de un intermediario.

Hernando Rubio, consejero delegado deCeluPlata, ha explicado que los servicios de dinero en el móvil pueden dar lugar a una sociedad más justa si se utilizan para buscar soluciones a los inconvenientes característicos de cada región.Un ejemplo es conceder préstamos a las personas para que paguen sus facturas de suministros a un interés competitivo, para evitar que tengan que recurrir a usureros que les cobrarán intereses entre el 500% y el 600%.

Otro ejemplo consiste en ofrecer a losconsumidores la posibilidad de pagar por adelantado el acceso a servicios digitales que de otro modo requieren disponer de tarjetas de crédito o débito que muchos de ellos no poseen. Por ejemplo, el acceso de prepago a Netflix que su empresa ofrece se haconvertido en el origen del 70% de su facturación.

Rubio ha destacado que en los países emergentes todavía se opera con dinero en efectivo, mientras que los mercados desarrollados ya han pasado del plástico al móvil. Ahora América Latina tiene la posibilidad de dar un salto hasta el nivel de los países desarrollados, “encontrándose con ellos en el mundo de los pagos digitales”.

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April 4, 2016

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Reno River Festival

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Reno River Festival

Coutesy Liquid Blue Events |

Reno River Festival

There are multiple aspects to the Reno River Festival, and the low water levels impacted some parts last year. The kayaking competition, at the heart of the event location, was canceled for the first time in the 12-year history of the event due to low water levels.

May marks the beginning of the kayaking season. This year, the Reno River Festival will feature the 2016 Freestyle National Championships, which will bring the best kayakers in the country to the Truckee River and hopefully re-establish the Whitewater Park as one of the top in the world.

The festival events routinely attract over 35,000 visitors, according to the Reno River Festival website. This high volume of visitors at the river in one weekend may help drive the water recreation tourism for the area as people witness water actually flowing down the river.

According to the United States Geological Survey (USGS), March 25 showed about 800 cubic feet per second flowing down the river. Kerri Lanza, engineering manager for Environmental Services of Reno Public Works, indicated that there is water in the river bank-to-bank and it is flowing at a brisk clip. Lanza also shared that in June of 2015, the river was flowing only at about 100 cubic feet per second. In August, there was no flow coming out of Lake Tahoe, the only releases were from upstream storage dams at approximately 35 cubic feet per second or less. "From my window here at city hall, there was barely a trickle of flow down the river," Lanza said.

“People love Riverfest.”Jess Horningco-owner and founder of Liquid Blue Events

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Although the lack of water did not hurt turnout for the event last year, Reno River Festival is adding a 5-mile bike ride through downtown to hopefully drive turnout up even more this year. Liquid Blue Events, who purchased the event last year, hopes to roll out something new every year to keep attendance high. "People love Riverfest," Jess Horning, co-owner and founder of Liquid Blue Events, stated.

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